The goal was to create a modern and minimal brand identity that would not only attract potential clients but also provide a seamless online experience.
Challenge
Neova, a fintech startup, is struggling to establish a compelling and recognizable brand identity in the competitive financial technology sector. The absence of a cohesive visual identity and messaging has hindered its ability to build trust, attract customers, and stand out in a market dominated by well-established players.
Solution
I developed a cohesive brand identity for Neova that reflects trust, innovation, and modernity. The solution features a geometric logo paired with a clean typography, a bold blue and white color palette to evoke reliability, and a minimalist design system for consistent application across digital and print platforms. This positions Neova as a cutting-edge fintech company with a strong, credible presence.
